The text is translated as: "Women can become anything. Except gay." Beneath the headline is the text: "For same access to all occupations."

As part of International Woman's Day on March 8th, this ad aims to emphasize equality among both sexes in Germany.

Gay men are portrayed as wackos who dress up in funny costumes. The implication is that, while a woman can be anything except gay, she wouldn't want to be gay anyway.

This ad earns a "Stereotypes" rating because it plays off of the age-old gay stereotype of the Village People.

The idea behind the ad is ironic because it aims to make women less marginalized in society by marginalizing another oppressed group. Some may interpret the advertisement as meaning, "Hey, we might not be Alpha males, but at least we're not gay!"