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Hyatt Regency - Smiles

Company: Global Hyatt Corporation
    View Company Scorecard | Contact Company
Brand: Hyatt Regency
Ad Title: Smiles
Business Category: Hotels/Resorts
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1994
Target: Gays
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This is an early example of hotel advertising in the gay market from a local hotel in La Jolla, Calif. Because corporate hotel chains remained shy of the market into the new millennium, local operators such as this one located in gay-friendly places created their own ads to run in national gay magazines.

In June 2000, Hyatt Hotels & Resorts finally broke a corporate campaign for the chain in national gay media -- the first hotel company to do so. However, it did not include gay specific creative, just a mainstream ad.

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Region: North America
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Country: United States
Region: North America
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Region: North America
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