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Coors Light - Make It A Threesome.

Company: Coors Brewing Co.
    View Company Scorecard | Contact Company
Brand: Coors Light
Ad Title: Make It A Threesome.
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 2005
Target: Mainstream
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Two scantily-clad women sit at the bar, bodies facing each other and faces towards the camera. The text reads, "Make It A Threesome: Vote for the next Coors Light Maxim girl at CoorsLight.com"

Veronica, the 2004 winner of the Coors Light Maxim girl title, sits to the left. Ashley, the 2005 winner, sits to the right.

This ad is stereotyped because it plays off of the idealized straight man's fantasy of a one man/two women threesome. These women are not likely to have any interest in each other sexually. Additionally, they are unrealistically feminized.

This ad perpetuates the notion that women exist solely for the pleasure of men, and their own sexual desires ought to be inconsequential in determining what sort of bedroom behavior they will engage in. It reduces same-sex attraction among women to a spectacle to be enjoyed by straight men.

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Region: North America
Year: 2006


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Brand: Coors Light
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Brand: Coors Light
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Region: North America
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Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Region: North America
Year: 2006


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Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Region: North America
Year: 2006


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Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Region: North America
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Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Region: North America
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Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Region: North America
Year: 2004


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