This ad features two unlikely looking nurses about to kiss as they fondle each others' breasts.
Diesel's director of marketing says this ad helped them sell over a million pairs of sunglasses.
Despite the fashion industry's omnipresent use of sex to sell its merchandise – often "forgetting" to include the very clothing they're trying to sell – few have actually used overtly gay imagery like Diesel. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and Benetton have only teased consumers with gay vague imagery.
Diesel subscribes somewhat to the Benetton-Calvin Klein school of advertising, meant to shock people into paying attention.