Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Diesel - Nurses

Company: Diesel
    View Company Scorecard | Contact Company
Brand: Diesel
Ad Title: Nurses
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 1995
Target: Gays
none

This ad features two unlikely looking nurses about to kiss as they fondle each others' breasts.

Diesel's director of marketing says this ad helped them sell over a million pairs of sunglasses.

Despite the fashion industry's omnipresent use of sex to sell its merchandise – often "forgetting" to include the very clothing they're trying to sell – few have actually used overtly gay imagery like Diesel. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and Benetton have only teased consumers with gay vague imagery.

Diesel subscribes somewhat to the Benetton-Calvin Klein school of advertising, meant to shock people into paying attention.

none

Scout , Cape Town, South Africa
It's amazing that we never see this sort of ad in South Africa! Why don't we ever see it? It's a very queer city and still we don't really see these gay positive ads in the media. I'm pissed off.

Elizabeth , St. Louis, MO
This ad sizzles it's so hot! Why can't I meet girls like these?

Jen , Portland, OR
I don't know. I feel kind of used in a way. Why don't they show women as something other than a sex object? It may be gay positive to a certain extent, but it's still objectifying women for the sales of a pair of expensive sunglasses.

Abby , Portland, OH
Why does this ad get a positive rating when other, similar ads get neutral or even negative ratings because of the lipstick lesbianism cliché? This ad combines lipstick lesbianism with the "hot nurse" cliché. It seems more like a pornographic male fantasy than anything truly positive.

none


Individual
Company: Diesel
Brand: Diesel
Country: United Kingdom
Region: Europe
Year: 2000


Watches
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005


Feet
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005


Boots - Diesel
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005


Wrestlers
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2002


V-J Day
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 1994


Love Crash
Company: Diesel
Brand: Diesel
Country: Sweden
Region: Europe
Year: 1996


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement