California Department of Corrections is not affiliated with the state government. This activist organization "corrects" billboards to raise political awareness on issues for gays, women, the working class, and racial minorities. Their website provides more information at California Department of Corrections.

This Seagram's 7 billboard featuring two images of a man and woman kissing, one labeled "was" and one labeled "is" is transformed with the word "heterosexism" added at the bottom. The idea is that society has not made much progress over the decades toward gay acceptance.