California Department of Corrections is not affiliated with the state government. This activist organization "corrects" billboards to raise political awareness on issues for gays, women, the working class, and racial minorities. Their website provides more information at California Department of Corrections.

This particular ad for a Pepsi-Colai has been transformed into an ad for "Queer Cola" with the slogan "Dreaming of a new life?" The idea is to illuminate the issue of married men living closeted, untruthful lives because they fear the oppression that would come as part of being openly gay.