WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Kaletra - There's More to Me Than Just HIV

Company: Abbott Laboratories
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Brand: Kaletra
Ad Title: There's More to Me Than Just HIV
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 2005
Target: Gays
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A variation of this print ad appears in poster format, with the faceless boyfriend not included at all, even though the poster appears in gay-friendly neighborhoods.

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