WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Avis Budget Group View Company Scorecard | Contact Company Brand: Avis Rent A Car Ad Title: You're A-List To Us/Hammock Business Category: Automotive-Rental Media Outlets:
Print Country:
United States Region:
North America, US Regional Agency: Impax Marketing Year:
2005 Target: Gays
Company: Avis Budget Group View Company Scorecard | Contact Company Brand: Avis Rent A Car Ad Title: You're A-List To Us/Hammock Business Category: Automotive-Rental Media Outlets:
Print Country:
United States Region:
North America, US Regional Agency: Impax Marketing Year:
2005 Target: Gays
After pressure from a fundamentalist organization for its gay-friendly advertising, Avis spokeswoman Susan McGowan was quoted by Sirius OutQ News as saying the company "doesn't plan on changing."