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Gay issues awareness - Which Twin Is The Second-Class Citizen?

Company: Human Rights Campaign
    View Company Scorecard | Contact Company
Brand: Gay issues awareness
Ad Title: Which Twin Is The Second-Class Citizen?
Business Category: Nonprofit/NGO (gay)
Media Outlets: Print
Country: United States
Region: North America
Agency: Human Rights Campaign in-house
Year: 2004
Target: Gays
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Over two identical twin jocks wearing lavender jerseys, the headline reads, "Which Twin is the Second-Class Citizen?"

Cleverly using a handsome set of male twins, and in subtext suggesting that sexuality isn't from nurture but nature, the text reads, "Tim and Brian are virtually indistinguishable but for one fundamental difference: Brian is gay.

"Because of that, Brian could be fired from his job in 36 states. He could be denied the opportunity to adopt his partner's children. If his partner dies, Brian could lose their home, unless the pair spends thousands of dollars on legal documents. Is this fair? We don't think so."

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