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Gay.com - Play For Keeps/Standing

Company: PlanetOut Inc.
    View Company Scorecard | Contact Company
Brand: Gay.com
Ad Title: Play For Keeps/Standing
Business Category: Dot-com
Media Outlets: Print
Poster/Outdoor
Country: Canada , United States
Region: North America
Agency: Gay.com in-house
Year: 2004
Target: Gays & Mainstream
Company: PlanetOut Inc.
    View Company Scorecard | Contact Company
Brand: Gay.com
Ad Title: Play For Keeps/Standing
Business Category: Dot-com
Media Outlets: Print
Poster/Outdoor
Country: Canada , United States
Region: North America
Agency: Gay.com in-house
Year: 2004
Target: Gays & Mainstream
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This campaign was featured on billboards, taxi tops, phone kiosks and gay-focused print media in key markets like San Francisco, New York, Los Angeles and Philadelphia, as well as in football-mad mid-sized markets including Cleveland, Houston, Dallas, Las Vegas, Atlanta and San Diego. Billboards were rejected in markets in Florida, Tennessee, Iowa, Arizona, Indiana and Wisconsin.

The two football player models, who in real life are an architect/opera singer and a Mr. Gay.com Universe semi-finalist, were photographed at the Stanford University football stadium.

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Dropped... For You To Take Off!
Company: Online Partners
Brand: Gay.com
Country: United States
Region: North America
Year: 2006


I Do
Company: Online Partners
Brand: Gay.com
Country: United Kingdom
Region: Europe
Year: 2005


Come Together/Silhouette
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2005


Come Together/Wrapped
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2005


Come Together/Standing
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2005


Come Together/Bed
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2005


Play For Keeps/Holding Hands
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2004


Play For Keeps/Head To Head
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2004


Hungry?
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2004


Nice Catch/Beach
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Region: North America
Year: 2003


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