WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Swiss Army Brands - Suitcase

Company: Victorinox
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Brand: Swiss Army Brands
Ad Title: Suitcase
Business Category: Retail
Media Outlets: Print
Country: United States
Region: North America
Agency: Foundation
Year: 2004
Target: Mainstream
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This ad is part of an insert into GQ and other men's magazines, featuring a series of couples together. The others were male-female, and this one showed two men traveling together. The ad agency says that a gay couple was not intended.

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