Company: Tesco View Company Scorecard | Contact Company Brand: Tesco Ad Title: Village People Business Category: Retail Media Outlets:
United Kingdom Region:
Europe Agency: unknown Year:
2004 Target: Gays & Mainstream Ad Spotter: Oliver Broad
Mega-retailer Tesco opened a new store, near a large number of gay bars and businesses in London. To promote the locale, this Village People-themed ad was placed in the closest tube station at Tottenham Court Road.