WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Kenneth Cole - Are You Putting Us On?

Company: Kenneth Cole Productions
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Brand: Kenneth Cole
Ad Title: Are You Putting Us On?
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: Kenneth Cole in-house
Year: 2004
Target: Gays & Mainstream
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This black & white ad shows two men holding hands together (one wearing a Kenneth Cole watch) and reads, "52% of Americans think same-sex marriages don't deserve a good reception. Are you putting us on?" Like all campaigns over the years, the line is a quote attributed to Kenneth Cole himself.

The ad is part of a larger issues-driven campaign that looks at HIV (a Kenneth Cole standard), affirmative action, the deficit, censorship, campaign finance, and the presidential election (a partisan point-of-view carefully avoided).

The gay marriage ad will run in gay media and GQ and outdoor advertising in NYC.

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Thad , Hoboken, NJ
L-O-V-E this ad! The hands, the watch, the color, the tag line, everything! Would love a poster. Great job, bravo!

Stern Edwards , Fitchburg, MA
The image in this ad is powerful. I can almost smell the musk of the well-toned and handsome man attached to that arm. I'd love to see a wide angle shot of that showing both their backsides - naked! Kenneth Cole can do no wrong.

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Brand: Kenneth Cole
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Region: North America
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Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Region: North America
Year: 1999


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Brand: Kenneth Cole
Country: United States
Region: North America
Year: 2004


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Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Region: North America
Year: 2003


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Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Region: North America
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Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Region: North America
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