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American Express - David Collins, Scout Productions

Company: American Express Co.
    View Company Scorecard | Contact Company
Brand: American Express
Ad Title: David Collins, Scout Productions
Business Category: Financial Services
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 2004
Target: Business-to-Business
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This print ad features David Collins of Scout Productions, the openly gay producer of the hit program "Queer Eye for the Straight Guy," and is part of a corporate trend in using openly gay endorsers. American Express followed this ad with a TV spot featuring Ellen DeGeneres, who came out as the first lead TV character and actress in 1997.

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