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LGBTQ health awareness - Coffin

Company: Quebec Ministry of Health
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Brand: LGBTQ health awareness
Ad Title: Coffin
Business Category: Health Organizations
Media Outlets: Print
Country: Canada
Region: North America
Agency: Marketel
Year: 2003
Target: Gays
Ad Spotter: David Rollins
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This morbid print ad features a male couple in "bed" together "sleeping" -- except their bed is really a coffin and they are dead.

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Luke , Uncasville, CT
Wow, this is depressing. The ad doesn't even mention what they're advocating. What is the message? Is it AIDS awareness? The ad seems to say, "homosexuality kills."

Glenn , Bedford, MA
SIDA is AIDS. I am monolingual in English, but "retour" is French for "return," so this is probably one page out of a multi-part ad taken out of context

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