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Showtime - The L Word - Finally, A Full Season Of Lesbian Drama

Company: Viacom
    View Company Scorecard | Contact Company
Brand: Showtime - The L Word
Ad Title: Finally, A Full Season Of Lesbian Drama
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Print
Country: United States
Region: North America
Agency: Showtime in-house
Year: 2004
Target: Gays & Mainstream
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Matt , Virginia Beach, VA
Frankly, I'm glad this ad is in the neutral section since I personally find that for this show to get so much more publicity and ad space in it's first season than Queer as Folk did in it's first three season's combined quite annoying. It also plays into the stereotype made by many straight guys that lesbians are cool and gay men are not.

Sara , Zachary, LA
You know. I have to agree with Matt. These all look like biased straight male erotica of lesbians. Of course it's going to get a lot more attention. I never watched this show because I found it revolting that they would play off of this but, hey, sex sells right?

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