Company: Coors Brewing Co. View Company Scorecard | Contact Company Brand: Coors Light Ad Title: Labels Business Category: Alcoholic Beverages Media Outlets:
United States Region:
North America Agency: Stortz Design Year:
2003 Target: Gays
Andrea James , Los Angeles, CA
Most breweries are very conservative, but since the LGBT community drinks about twice as much per capita as the general market, these guys pay lip service to gay-friendly ads.