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Standard Plumbing Fixtures - Light

Company: Standard Sanitary Mfg. Co.
    View Company Scorecard | Contact Company
Brand: Standard Plumbing Fixtures
Ad Title: Light
Business Category: Miscellaneous
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1923
Target: Mainstream

This ad shows two men together, one who is ready for shower or bed (bathroom behind him), getting a light for his cigarette from another man whom he lives with, sitting in a chair. Because of its age, this ad is Gay Vague, but presents an intriguing study.

Gay reference in the early 1900s was a coded affair, with red ties symbolizing homosexuality in New York’s gay underworld, and requests to light a cigarette a subtle way to initiate contact between men.


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