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GI Magazine - Relax. It's a Gay Thing

Company: Hoson Publishing
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Brand: GI Magazine
Ad Title: Relax. It's a Gay Thing
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Poster/Outdoor
Country: Ireland
Region: Europe
Agency: unknown
Year: 2002
Target: Gays
Ad Spotter: Stephen Lavelle
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This ad was featured as a billboard in Ireland, and caused some controversy. An inside joke for the Irish is that the two men are from rivaling teams, Dublin and Kerry. A similar ad for the same magazine features hurlers.

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