--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Absolut vodka - Absolut Out

Company: Pernod Ricard
    View Company Scorecard | Contact Company
Brand: Absolut vodka
Ad Title: Absolut Out
Business Category: Alcoholic Beverages
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: TBWA Worldwide
Year: 2003
Target: Gays
none

In the most directly gay effort ever from Absolut, this outdoor advertisement features a three-dimensional series of nine "gay closets" -- featuring such things as a gay pride flag, a lavender door covered in a shoe rack, and other items.

The billboard appeared in San Francisco's Castro neighborhood in June and in New York in October during National Gay History month.

Through live and online auctions associated with the ads, consumers were provided with the opportunity to purchase pieces of gay history. Items were donated from the closets of celebrities including Madonna, k.d. lang, Ellen DeGeneres, Melissa Etheridge, Gus Van Sant and out former professional athletes Esera Tuaolo and Billy Bean that were auctioned off at live events and on eBay, with all proceeds benefiting HRC Foundation’s “National Coming Out Project.”

Absolut holds the title for earliest major advertiser, and has advertised nationally in gay media for 22 years, since 1981, brought in by Michel Roux (who, incidentally, was straight).

none

Be the first to comment on this ad!
none


Absolut First
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2004


Absolut Commitment
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
Year: 2005


Garter/Au Kurant
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 1998


Corset/Absolut Au Kurant
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 1997


Absolut Achievement
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
Year: 2003


Absolut Haring
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 1995


Absolut Pride
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: Canada , United States
Region: North America
Year: 1996


Absolut Manline
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: Canada
Region: North America
Year: 1996


Absolut Coming Out/Going In
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000


Absolut GLAAD
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement