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Levi's - I'm Going to the Opera

Company: Levi Strauss & Co.
    View Company Scorecard | Contact Company
Brand: Levi's
Ad Title: I'm Going to the Opera
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 1999
Target: Gays
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Alan , Canton, Georgia
Oh, come on! Can't a guy go to the opera and not be gay?

Meredith , St. Paul, MN
It seems to me that this ad is less gay-themed and more "people aren't always what you think" themed. You don't think of a guy with blue hair and pierced ears going to the opera, which is how I would take the ad. I wouldn't take it as "he's gay because he's going to the opera."

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