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Altoids - Fruity, Yet Strong

Company: Wm. Wrigley Jr. Company
    View Company Scorecard | Contact Company
Brand: Altoids
Ad Title: Fruity, Yet Strong
Business Category: Confectionery/Candy/Gum
Media Outlets: Print
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2002
Target: Gays
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An overweight man in drag wears a goofy smile, along with a Carmen Miranda-style fruit hat, matching fruit bracelets, earrings and a necklace.

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Maj , Nashville, TN
My gay friends love it even more than I do. A very forward-thinking and europeanish ad. Not as worried about offending as the usual American drivel ads we see all the time. MORE!

Andrea James , Los Angeles, CA
I guess if one takes issue with the term ‘fruity,’ this might be a problem.

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