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Orbitz - Feelings of Inadequacy

Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Feelings of Inadequacy
Business Category: Travel/Tourism Bureaus
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 2003
Target: Gays
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Anonymous , Dallas, TX
Great twist to the mainstream ad (an effective use of ad dollars to reach different market segments), but perhaps a bit out of place with the subtle display of lustful stereotype. While the mainstream version had the same lustful message, it translates differently with the gay market.

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