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Samuel Adams - A Better Six Pack

Company: The Boston Beer Company
    View Company Scorecard | Contact Company
Brand: Samuel Adams
Ad Title: A Better Six Pack
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Big Chair
Year: 2003
Target: Gays
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This ad is a clever visual word play on the mutual reference to a "six pack" as both beer packaging and abdominal muscles, which many men work so hard at the gym to achieve.

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Yes, Good Taste Is Genetic
Company: The Boston Beer Company
Brand: Samuel Adams
Country: United States
Region: North America
Year: 2003


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Company: The Boston Beer Company
Brand: Samuel Adams
Country: United States
Region: North America, US Regional
Year: 2001


Celebrating Worldwide Pride
Company: The Boston Beer Company
Brand: Samuel Adams
Country: United States
Region: North America
Year: 2001


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