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IBM - GLAAD Is Playing to Win

Company: IBM Corp.
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Brand: IBM
Ad Title: GLAAD Is Playing to Win
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 2003
Target: Gays
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This ad, which appeared in the GLAAD quarterly newsletter, is part of a "Play to Win" campaign running with several national gay organizations. This one features a woman with her fist triumphantly in the air. The headline, "GLAAD is Playing to Win" is supported by ad copy that reads, "IBM is delighted to walk hand in hand with the Gay & Lesbian Alliance Against Defamation to honor the media that are portraying GLBT people fairly and inclusively."

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