This ad, which appeared in the HRC quarterly newsletter, is part of a "Play to Win" campaign running with several national gay organizations. This one features a man with his fists triumphantly in the air. The headline, "The Human Rights Campaign is Playing to Win" is supported by ad copy that reads, "IBM is delighted to walk hand in hand with HRC to honor those who are working on behalf of all of us. They're out. They're loud. And we're proud."