WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



AmFAR - Diagnosis: HIV+

Company: American Foundation for AIDS Research
    View Company Scorecard | Contact Company
Brand: AmFAR
Ad Title: Diagnosis: HIV+
Business Category: Health Organizations
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1991, 1992
Target: Gays
Company: American Foundation for AIDS Research
    View Company Scorecard | Contact Company
Brand: AmFAR
Ad Title: Diagnosis: HIV+
Business Category: Health Organizations
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1991, 1992
Target: Gays
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This print ad for the American Foundation of AIDS Research features an African-American man and accompanies another with a Hispanic man. While not otherwise gay-specific, they were featured in gay male porn magazines like Inches and Playguy.

In April 1983, Dr. Mathilde Krim founded the AIDS Medical Foundation (AMF), the first private organization concerned with fostering and supporting AIDS research. In 1985, AMF merged with a like-minded Long Angeles-based organization to form AmFAR.

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Company: American Foundation for AIDS Research
Brand: AmFAR
Country: United States
Region: North America
Year: 1991, 1992


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