WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Carvosso - Don't Get Walked on

Company: Carvosso & Co.
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Brand: Carvosso
Ad Title: Don't Get Walked on
Business Category: Financial Services
Media Outlets: Print
Country: United Kingdom
Region: Europe
Agency: Piranha Design Ltd.
Year: 2000
Target: Gays
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This print ad features a fetishistic image of a shirtless man with a shaved head licking the sole of a black boot and carries the headline, "Don't get walked on by your mortgage company just because you're gay." Additionally, it carries the logo of AIDS awareness organization Rubberstuffers.

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Jim , North Battleford, SK, Canada
I was shock that so many people did not like this one. Was it due to the fact that it is dealing with a fetish?

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