WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


AIG - Play Safe - Invest Now

Company: American International Group
    View Company Scorecard | Contact Company
Brand: AIG
Ad Title: Play Safe - Invest Now
Business Category: Financial Services
Media Outlets: Print
Country: Germany
Region: Europe
Agency: unknown
Year: 2000, 2001
Target: Gays
Ad Spotter: Daryl Herrshaft
Company: American International Group
    View Company Scorecard | Contact Company
Brand: AIG
Ad Title: Play Safe - Invest Now
Business Category: Financial Services
Media Outlets: Print
Country: Germany
Region: Europe
Agency: unknown
Year: 2000, 2001
Target: Gays
Ad Spotter: Daryl Herrshaft
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This print ad, showing two gay men in front of river and city skyline, with the caption "Zurich - Pink City for Pink Money" ran on the back cover of Germany's Männer magazine. As if a play on safe sex, the headline reads, "Play Safe - Invest Now."

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