Company: SABMiller View Company Scorecard | Contact Company Brand: Miller Lite Ad Title: Black Male Couple Business Category: Alcoholic Beverages Media Outlets:
United States Region:
North America Agency: LA Times in-house Year:
2002 Target: Gays Ad Spotter: George Towne
This is includes a quote from Dante, "Man is at his best when he is free." It is the first gay marketing ad to feature a black couple by a mainstream advertiser. The banner ad, in association with the Los Angeles Times, ran on gay.com.