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Miller Lite - Black Male Couple

Company: SABMiller
    View Company Scorecard | Contact Company
Brand: Miller Lite
Ad Title: Black Male Couple
Business Category: Alcoholic Beverages
Media Outlets: Interactive
Country: United States
Region: North America
Agency: LA Times in-house
Year: 2002
Target: Gays
Ad Spotter: George Towne
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This is includes a quote from Dante, "Man is at his best when he is free." It is the first gay marketing ad to feature a black couple by a mainstream advertiser. The banner ad, in association with the Los Angeles Times, ran on gay.com.

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