WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Prudential - Gals

Company: Prudential Insurance Company of America
    View Company Scorecard | Contact Company
Brand: Prudential
Ad Title: Gals
Business Category: Financial Services
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 2000
Target: Gays
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While other financial services such as Aetna Life & Casualty, Chase Manhattan Corp., Citibank and Merrill Lynch & Co. have tested the market, few have made the leap to gay-specific campaigns.

But as the financial services category becomes more crowded, some players such as Prudential are creating more tailored messages like this one.

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