WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Powershop - Same Power, Different Attitude

Company: Powershop
    View Company Scorecard | Contact Company
Brand: Powershop
Ad Title: Same Power, Different Attitude
Business Category: Energy
Media Outlets: Poster/Outdoor
Country: New Zealand
Region: Australia/New Zealand
Agency: DoubleFish
Year: 2013
Target: Gays & Mainstream
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This illustrated ad depicts a male couple at the altar being married by none other than Pope Benedict XVI himself -- despite official railing against the idea by the pope. The ad appears as billboards in Auckland and Wellington.

New Zealand’s Advertising Standards Authority dismissed the few complaints against the ad.

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