This cutting-edge ad featuring former couple Bob and Rod Jackson-Paris smooching ran in
Interview and a few other pseudo-mainstream fashion magazines as well as the gay press, and was shot by David LaChapelle.
Despite the fashion industry's omnipresent use of sex to sell its merchandise – often "forgetting" to include the very clothing they're trying to sell – few have actually used overtly gay imagery like Diesel. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and Benetton have only teased consumers with gay vague imagery.
Diesel subscribes somewhat to the Benetton-Calvin Klein school of advertising, meant to shock people into paying attention.
