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Ameriprise - Back then, you wouldn't haved cared less. You do now.

Company: American Express Co.
    View Company Scorecard | Contact Company
Brand: Ameriprise
Ad Title: Back then, you wouldn't haved cared less. You do now.
Business Category: Financial Services
Media Outlets: Print
Country: United States
Region: North America
Agency: Saatchi & Saatchi Advertising
Year: 2005
Target: Gays
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The ad features three men on vacation, two of whom are floating on surf boards. Above it lies the text: "Back then if we had told you we have more financial planning clients than any other company, you wouldn't have cared less. You do now."

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