WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: San Francisco AIDS Foundation View Company Scorecard | Contact Company Brand: LGBTQ health awareness Ad Title: Life, Liberty & the Pursuit of Happiness Business Category: Health Organizations Media Outlets:
Print
Poster/Outdoor Country:
United States Region:
North America Agency: Social Marketing Year:
1990 Target: Gays
Company: San Francisco AIDS Foundation View Company Scorecard | Contact Company Brand: LGBTQ health awareness Ad Title: Life, Liberty & the Pursuit of Happiness Business Category: Health Organizations Media Outlets:
Print
Poster/Outdoor Country:
United States Region:
North America Agency: Social Marketing Year:
1990 Target: Gays
"Life Liberty & The Pursuit of Happiness," the first prevention campaign directed at young gay men, causes controversy.
Zach Noah , Ft. Lauderdale, FL
When I first saw the ad I was just starting to realize I was gay. I found the ad to be exciting and fun and thought about it for the last 14 years. I'ts good to see it again. Funny the things you remember, at a bus stop....