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Bank One - Fight For Equal Rights. Open A Checking Account.

Company: JPMorgan Chase Bank
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Brand: Bank One
Ad Title: Fight For Equal Rights. Open A Checking Account.
Business Category: Financial Services
Media Outlets: Print
Country: United States
Region: North America
Agency: The Gardner-Nelson Project
Year: 2003
Target: Gays
Ad Spotter: Dennis Giglio
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In a twist on the old toaster gift banks once gave for opening an account, in this ad, which ran in gay newspapers, Bank One says that it will donate $25 to the Human Rights Campaign.

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Audrey Gilles , Brattlebero, VT
Conceptually, it's brilliant!

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