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Company: Clear Shampoo
    View Company Scorecard / Contact Company
Brand: Clear shampoo
Ad Title: Irresistible Hair
Business Category: Personal Products
Media Outlets: Television
Country: France
Region: Europe
Agency: Lowe Worldwide
Year: 2001
Target: Mainstream
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Theme(s)

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A man sits happily chatting at a restaurant table with a woman. He appears to have his arm around her, but as the camera pans his arm is actually reaching over into the next booth and is stroking the hair of a man. The fellow, sitting alone, looks very unnerved by the unexpected attention and doesn't realize who it is.

The ad is funny and doesn't use homophobia for its humor, since the man sitting alone has no idea who is flirting with him.

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Michael Warner , Indianapolis
Not using homophobia.....what a positive approach.

Max , Antioch, CA
This ad is cute.

B. Kniipe , Coquitlam, Canada
Very funny, finally a commercial which does not portray feminine gay men to get a laugh or point across to the viewers.

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