Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Chevrolet Venture
Ad Title: Showoff
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: North America
Agency: Campbell-Ewald Advertising
Year: 1997
Target: Mainstream
none

Theme(s)

Gay Vague

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
none

In the backseat of a vehicle, a Jack Russell Terrier notices another dog pull alongside in a convertible. The other dog, an Afghan, is clearly female because its female owner is posh with long hair and the Afghan also has long, flowing hair.

Trying to impress the Afghan, the Terrier does all sorts of tricks, including juggling. While this is going on, the other vehicle leaves and is replaced by a black truck, this time with a bulldog in a spiked collar, whom we understand is male.

When the Terrier looks to see the results of his efforts, the bulldog winks... to which the Terrier makes an uncomfortable sound.

The ad could have played the same joke out with any change -- the car and Afghan were gone, another female dog or person is now watching, etc. -- and instead chooses a male dog (or is it a "Bulldog dyke"?) for a homophobic laugh.

none

Jerry Matiatos , Tucson, AZ
This advertisement deserves a neutral rating! There is nothing negative about this advertisement! If we were in a similar situation and suddenly before we realized it the object of our lust moved on and was replaced with the opposite sex we would also be confused! Nothing More!

Max Shultz , Antioch, CA
This ad was ambiguous. The dogs could be percieved as straight, but one might also say the dogs are gay males: maybe the Jack Russell desired the effeminate Afghan "twink", and did not desire the manly bulldog "daddy." One might also say all three dogs were lesbians. Because of the ambiguity, maybe a "Neutral=", or "Gay Vague ?" rating is more befitting.

Julie Anne Driver , Wakefield, MA
I think this commercial should be given a higher rating because other ads on this site that are similar to this commercial have higher ratings. Then again, I also love bulldogs, so maybe I'm a bit prejudiced myself! :-)

Ken Topham , Arlington, TX
Why is everyone so uptight about this ad? It is cute cute cute! Whether you are straight, gay or asexual! Good grief! Learn to laugh at funny stuff!!

Kelly , Briarcliff, NY
Why are Afgan hounds ALWAYS female? and bulldogs ALLWAYS male? There are female bulldogs and male afgan hounds!

none



Break Through
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2003



Cadillac's Road to Success: Catherine Opie
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: US National
Year: 2008

AdRespect Score:


Life. Liberty. And the Pursuit.
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007



Major Pride
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2004



The Road To Success - Anita
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Jeffrey
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Linda
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Rubin
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


#TheNew - Olympics
Company: General Motors Corp.
Brand: Chevrolet
Country: United States
Region: US National
Year: 2014

AdRespect Score:


My Man
Company: General Motors Corp.
Brand: Chevrolet Colorado Truck
Country: United States
Region: North America
Year: 2005, 2004, 2003

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement