--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Volkswagen
    View Company Scorecard / Contact Company
Brand: Audi
Ad Title: Changing Religion
Business Category: Automotive
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Saatchi & Saatchi Advertising
Year: 2002
Target: Mainstream
Ad Spotter: Michael Stuber
none

Theme(s)

Gay Vague

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

In a car ad cliche, the ad begins with images of the Audi driving on a twisted road, but then also shows a motorcycle rider in a red leather jacket on the same road, who casually waves to another passing rider going the other way.

But then a rainstorm causes the rider to take shelter under a bridge as the Audi driver stops and backs up to pick him up.

The cyclist abandons his machine and without a word, the two young men are then riding together in the car. Then, even though the storm had passed, the motorcycle rider then drives the Audi too -- waving to his earlier motorcycle friend on the road, who passes once again.

The nature of the pickup and riding around together leaves a mystique -- and perhaps an incomplete storyline to some -- that is rather Gay Vague. (The ad's title refers to "switching" from a motorcycle to a car, but perhaps has other implications too.)

none

Kenny , Jonestown, NY
Ok, so I dunno, I didn't really get the gay vibe from this commercial. I'm thinking the guy just realized that the Audi was more dependable -- especially in rainy conditions and decided to get his own.

Tom , Houston
Pretty hot commercial! A hot dude in a red leather jacket being picked up by another guy in a great looking car.

none



Party
Company: Volkswagen
Brand: Audi
Country: Germany
Region: Europe
Year: 1999

AdRespect Score:


Successful People
Company: Volkswagen
Brand: Audi
Country: Germany
Region: Europe
Year: 2002

AdRespect Score:


Wink
Company: Volkswagen
Brand: Audi
Country: United States
Region: North America
Year: 1997

AdRespect Score:


Changes
Company: Volkswagen
Brand: Citi Golf
Country: South Africa
Region: Africa
Year: 1998

AdRespect Score:


Have a Safe Mardi Gras
Company: Volkswagen
Brand: Volkswagen
Country: Australia
Region: Australia/New Zealand
Year: 2001



Big Day
Company: Volkswagen
Brand: Volkswagen Golf/Gol
Country: United States
Region: North America
Year: 2001

AdRespect Score:


Boca
Company: Volkswagen
Brand: Volkswagen Golf/Gol
Country: Brazil
Region: Latin/South America
Year: 2002

AdRespect Score:


Sunday Afternoon
Company: Volkswagen
Brand: Volkswagen Golf/Gol
Country: United States
Region: North America
Year: 1997

AdRespect Score:


Roasted
Company: Volkswagen
Brand: Volkswagen Jetta
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Todo Mundo (Everybody)
Company: Volkswagen
Brand: Volkswagen New Beetle
Country: Brazil
Region: Latin/South America
Year: 2008

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement