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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: Train
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Japan
Region: Asia
Agency: Lowe Worldwide
Year: 2001
Target: Mainstream
Ad Spotter: Matt Redding
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A steam locomotive chugs forward,
whistle blowing. Inside the engine room, two hunky men dressed in white athletic shirts with a green lightning bolt symbol (Sprite Japan's
symbol) are sooty from shoveling coal and hold hands. They shovel coal in the blazing hot interior as the train moves on.

A meaningful glance is exchanged between them as they sweat and so does a can of Sprite, covered with condensation.

The two coal shovelers are then shown out of the engine, showered and each holding a Sprite.

"Get cool, new Sprite," the announcer says. In the final shot, a can of Sprite is encased in a frame of ice, with the words "Dry Lemon."

This ad has a remarkably accepting, non-threatening depiction of a male couple in an unusual setting.

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