WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Turn Lives
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Zimmerman & Markman
Year: 1995
Target: Mainstream
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Turn Lives
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Zimmerman & Markman
Year: 1995
Target: Mainstream
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With an image of a happy couple's photograph, various comments are heard.

"People like that make me sick," says a man. "I hate the way that they look," says a woman, and the photograph is torn in two. "You don't have to be that way." "It's unnatural." "Why do they walk like that?" The comments get more vicious: "Fag... homo... dyke... they're freaks... They're not normal... It's a sickness... They deserve what they get."

Then an announcer adds, "Every year, thousands are harassed, beaten and some even murdered -- just because they're lesbian or gay. Let's think what hate can do."

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Brand: LGBTQ issues awareness
Country: United States
Region: North America
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Brand: LGBTQ issues awareness
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Region: North America, US Regional
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Brand: LGBTQ issues awareness
Country: United States
Region: North America, US Regional
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Year: 2002



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Brand: LGBTQ issues awareness
Country: United States
Region: North America, US Regional
Year: 2002


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