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Company: Fox Broadcasting Co.
    View Company Scorecard / Contact Company
Brand: Fox Network
Ad Title: Figure Skating Referees
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2000
Target: Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A man outside an arena tries to buy tickets to an event but the ticket agent says, "There's no hockey game tonight, the players are in Nagano," a reference to the winter Olympics.

Still, the buyer hears music inside the arena, which turns out to be two male hockey referees who are gracefully figure skating together as a "couple."

Playing on the humor of two men skating together as a man and women would, the ad is a surprisingly neutral handling of the subject for the otherwise macho sport of hockey.

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Company: Fox Broadcasting Co.
Brand: Fox Network
Country: United States
Region: North America
Year: 2007



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Company: Fox Broadcasting Co.
Brand: Fox Sports West
Country: United States
Region: North America, US Regional
Year: 1996

AdRespect Score:


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Company: Fox Broadcasting Co.
Brand: Playing It Straight
Country: United States
Region: North America
Year: 2004



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Company: Fox Broadcasting Co.
Brand: Staircase
Country: United States
Region: North America
Year: 1969

AdRespect Score:

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