Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV/Take A Stand Against Discrimination/GLSEN
Ad Title: Classroom
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2001
Target: Mainstream
none
paid advertisement

A camera floating through a classroom past male and female students of various ethnicities as text on the screen asks, "Who in here is gay? Is it you? Does it matter?"

The closing caption says, "Take a stand against discrimination."

The ad is part of a series in partnership between MTV and GLSEN, the Gay Lesbian Straight Education Network, which represents youth, teachers and administrators in K-12 schools. It represents some of the negativity that students face in high school.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 17 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

none

Jim , North Battleford, SK, Canada
If this isn't positive, what is?

Nurith Amitai , San Francisco
How could you possible give this ad a "neutral"? It is well-done, to the point, and actively aimed at countering discrimination. It caters to no stereotypes (showing a wide range of "normal"-looking students of all sorts of ethnicities, implying that you cannot make any predictions about their sexuality from how they look), and it sends a message that I *wish* had been sent to my high school class while I was still in school. This ad clearly deserves a "plus". What were you thinking???

none



Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004

AdRespect Score:


Blades of Glory
Company: Viacom
Brand: Blades of Glory
Country:
Region: North America
Year: 2007

AdRespect Score:


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994



Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006



Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007

AdRespect Score:


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Dukes of Hazzard - Laundry
Company: Viacom
Brand: Country Music Television
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007



Anya & Wendy
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement