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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV/Take A Stand Against Discrimination/GLSEN
Ad Title: Bruises - Guy
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2001
Target: Mainstream
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A series of violent sounds, including grunts, groans and laughing, as a young battered man sits on the floor with a broken spirit. Closeups appear of his damaged eye, ear and knuckles with cuts and other inflictions.

Finally, an angry voice asks, "How do you like that, faggot?"

The closing caption says, "Take a stand against discrimination."

It is never made clear whether the person is actually gay or not, just that the violence itself with the hate speech counts as discrimination.

The ad is part of a series in partnership between MTV and GLSEN, the Gay Lesbian Straight Education Network, which represents youth, teachers and administrators.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 17 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

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