Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV
Ad Title: Sounds Like First Love
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 1999
Target: Mainstream
none

Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none

With musician Macy Gray warbling "I Try" in the background, a heartbroken teenage guy sits on the floor of his room, surrounded by CDs and posters on the wall.

He's making a breakup music tape, with songs such as "Love Hurts," "Fools in Love," "Nobody Loves Me" and so on. The camera then pans across his nightstand, revealing a picture of him hugging his former boyfriend with smiles during happier times.

He then underlines the song title "Why" by Annie Lennox on his homemade tape.

The commercial, a promotional spot for MTV, was one in a series about how music impacts people's lives. MTV won a 2000 award from the Gay & Lesbian Alliance Against Defamation for the ad's inclusive message.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

none

Danny , Memphis, TN
If you're looking for this site's most effective, perfectly realized ad, you can stop looking. You've find it.

Darus Walls , Milwaukee
Sooo REAL.

Nicholas , Harper Woods, MI
When I first saw this ad, I did a doubletake, it was such a shock and a wonderful feeling to be able to identify people like me in such a mainstream format. It really makes me feel connected.

Jim , Hollywood, FL
This is probably the boldest pro-gay ad I have ever seen, and the reality of the message of the ad brings back crushing memories. Absolute perfection in advertising!

Neil , San Diego
AMAZING! Simply AMAZING! The only other ad I've seen that brings humanity to the "gay lifestyle" is the Guinness ad. What I love about this is that it speaks to the emotions involved in gay relationships. It's not all about the sex, ya know! Kudos to the creator of this ad.Neil

Rick , Harlingin, TX
I've totally been in those shoes..!

none



Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004

AdRespect Score:


Blades of Glory
Company: Viacom
Brand: Blades of Glory
Country:
Region: North America
Year: 2007

AdRespect Score:


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994



Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006



Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007

AdRespect Score:


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Dukes of Hazzard - Laundry
Company: Viacom
Brand: Country Music Television
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007



Anya & Wendy
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement