A woman speaks into a microphone, addressing a crowd at a high school reunion event.
"You know, since we graduated, 80% of us have stayed within a 100 miles radius of each other. It's family love.
"Seventy percent of us got married -- some of us twice...
"There are five of us who are no longer with us.
"Three of us came out, and 67% of you had the guts
to show up here tonight. Give yourselves a hand -- class of 76!"
This inclusive commercial is the one cheerful ad in an otherwise depressing campaign that includes mostly intimate conversations with people, including an elderly woman who no longer recognizes her own daughter and a widow who has spent her husband's life insurance.
It is an inclusive follow up to a breakthrough commercial Hancock aired last year depicting a lesbian couple adopting an Asian baby. This ad, like the other, aired on the World Series.Brandweek
quoted vice president of advertising and corporate communications Steve Burgay as saying, "Our advertising has always tried to honestly and respectfully depict what's going on in the world. We don't target a segment. We speak to a need, an emotion, a financial uncertainty or opportunity."