An overweight, middle-aged man dressed in a simple golf shirt stands in a store trying on bright red pumps as a woman looks on nervously. He looks at ear rings, then tries on a flowery pink dress -- mustache and all. A women looks over oddly at him, as she's holding the same dress, and a young boy who is watching is pulled away.
The narrator says, "No matter who you are, or what you're into, isn't it nice to know you'll be accepted?"
At this point, the man in full drag presents his credit card to the cashier to pay for his lady clothes.
Then, the man is shown putting on a pig's nose as he jumps into a convertible car full of other middle-aged men in drag with cigars and pig noses.
The announcer then says, "That's why the Redskins' favorite fans, the Hogettes, make sure to bring their Visa card."
Shown at the football game with a banner for the Washington Redskins (Visa is a sponsor of the National Football League), the men cheer the team and one asks the other, "Do I look fat in this dress?" and his friend doesn't miss a moment to tell him "Yes!"
The ad doesn't really deal with transsexuals, just cross-dressing apparently "straight" men. While the narrator seems to indicate acceptance, the imagery of stunned onlookers doesn't seem to support it, providing a mixed message for anyone different.