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AdRespect Ad Library Profile

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Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Make A Fresh Start/bumper
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 1999, 2000
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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This ad is a bumper ad to another that has a more negative connotation to being gay.

In the original ad, a wife finds her husband as he's just finished fooling around with the plumber.

The bumper shows the husband now living on his own in a trailer, having fun with his newfound freedom and ends as the plumber drives up to pay him another visit -- indicating that they stayed together.

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Rick , Harlingen, TX
This ad is wonderful, I liked how it completed the old one and showed a better future for the husband who'd come out of the closet.

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"Luem Aeb" ("Forget to Keep Hidden")
Company: IKEA International
Brand: IKEA
Country: Thailand
Region: Asia
Year: 2013

AdRespect Score:


A Festa
Company: IKEA International
Brand: IKEA
Country: Portugal
Region: Europe
Year: 2011

AdRespect Score:


A Woman or Nearly
Company: IKEA International
Brand: IKEA
Country: France
Region: Europe
Year: 2002

AdRespect Score:


Bedroom
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Bedside Cabinet
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Closet
Company: IKEA International
Brand: IKEA
Country: Netherlands
Region: Europe
Year: 2002



Dining Room Table
Company: IKEA International
Brand: IKEA
Country: United States
Region: North America, US Regional
Year: 1994

AdRespect Score:


Fortune Cookie
Company: IKEA International
Brand: IKEA
Country: United States
Region: North America
Year: 2001

AdRespect Score:


Get Organized
Company: IKEA International
Brand: IKEA
Country: Australia
Region: Australia/New Zealand
Year: 2002, 2003

AdRespect Score:


Get Organized, Part 2
Company: IKEA International
Brand: IKEA
Country: Australia
Region: Australia/New Zealand
Year: 2003, 2002

AdRespect Score:

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