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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV
Ad Title: Freedom
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 1996
Target: Mainstream
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Theme(s)

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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A man who is surfing gets cut off by a younger guy, knocking him into the ocean. The insulted surfer later sees the other sitting on the beach and charges up to him, with his fist raised to hit him -- then the young guy looks up with an innocent smile.

Suddenly taken by his charming looks, the man is no longer angry and they then run off into the sunset holding hands.

The commercial, a promotional spot for MTV, was the first of many gay-inclusive messages. MTV won a 2000 award from the Gay & Lesbian Alliance Against Defamation for its second ad about a young gay man who makes a breakup music tape.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

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Erik , Long Beach, CA
What a sad message about our youth today --that a young pretty face/body excuses rude behavior.

Jamison , Santa Cruz, CA
I think this is great. As a gay surfer (longboarder who rides goofy sometimes as well), I think this commercial is as much about sharing the surf as homosexuality. Had it starred a heterosexual couple, it could have been a PSA for the Surfrider Foundation.

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Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004

AdRespect Score:


Blades of Glory
Company: Viacom
Brand: Blades of Glory
Country:
Region: North America
Year: 2007

AdRespect Score:


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994



Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006



Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007

AdRespect Score:


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Dukes of Hazzard - Laundry
Company: Viacom
Brand: Country Music Television
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007



Anya & Wendy
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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