WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Gullfisken advertising awards
    View Company Scorecard / Contact Company
Brand: Gullfisken advertising awards show
Ad Title: Shopping
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Norway
Region: Europe
Agency: unknown
Year: 2001
Target: Mainstream
Company: Gullfisken advertising awards
    View Company Scorecard / Contact Company
Brand: Gullfisken advertising awards show
Ad Title: Shopping
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Norway
Region: Europe
Agency: unknown
Year: 2001
Target: Mainstream
Company: Gullfisken advertising awards
    View Company Scorecard / Contact Company
Brand: Gullfisken advertising awards show
Ad Title: Shopping
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Norway
Region: Europe
Agency: unknown
Year: 2001
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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To the tune of "Puppy Love," two men in a campy romantic ad are first shown rubbing heads together after a bicycle ride.

One of them is then shopping in a small store, helped by a woman behind the counter, as they select biscuits and other items.

The tagline: "The year is not quite the same without it." The line refers to the Gullfisken annual advertising award show, and this commercial is a parody of the Norwegian newspaper VG (Verdens Gang).

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